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…………………………………………………………………………………… 
Adam Dince @adamdince 
Deluxe Corporation 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
 Introduction 
 5 social strategies that will rock your online 
marketing 
 Build a relevant audience 
 Nurture your audience 
 Create audience profiles 
 Leverage competitor audience 
 SEOcial Media 
 Q&A 
BASIC 
INTERMEDIATE 
ADVANCED 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
…………………………………………………………………………………… 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
 Adam Dince @adamdince 
 Director of Earned Media at Deluxe 
 Facebook Ads manager for Coco’s Heart Dog Rescue 
 More than 14 years of experience in online marketing and Web 
development, both B2B and B2C, and has helped dozens of Fortune 100 
companies as well as small business owners create the winning strategies 
Contributor To: 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
@deluxecorp Facebook.com/deluxecorp 
www.deluxe.com/blog 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
Source: www.mediabistro.com 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
It’s us, using online networks to: meet, talk, share ideas, get 
recommendations and…. 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
As of 9/16/2014 @ 11:44PM 
http://techcrunch.com/2014/07/23/facebook-usage-time/ 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
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……………………………………………………………………………………
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
No, I’m not 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
defensology.com 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince 
Source:pinimg.com
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
 Build a relevant audience 
 Nurture your audience 
 Create audience profiles 
 Leverage competitor audience 
 SEOcial Media 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
…………………………………………………………………………………… 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
 There’s no point in acquiring a following that has no 
use for your product or service 
 At some point, you’ll want your social networks to 
do the “networking” for you 
 A representative following is important for 
advertising efficacy 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
BASIC 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
https://rapportive.com/install 
BASIC 
http://www.connect6.com 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
BASIC 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. BASIC 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
BASIC 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
https://ww.deluxe.com/blog/how-to-build-your-first-facebook-ad-campaign-step-by-step/ 
INTERMEDIATE 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
https://www.facebook.com/business/a/online-sales/custom-audiences 
ADVANCED 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
User visits Website 
and a retargeting 
cookie is dropped 
Same users are 
retargeted on Twitter & 
possibly “Like” you 
and/or convert. 
Same users are 
retargeted on Facebook 
& possibly “Like” you 
and/or convert. 
http://www.adroll.com 
ADVANCED 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
…………………………………………………………………………………… 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
 You’ll create: 
 Relationships 
 Advocacy 
 Loyalty 
 Sales 
 Referrals 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
 Asking our social networks 
to keep up with us on a 
regular basis is not a small 
favor. 
 Reward them with showing 
that you’re just as interested 
in them as they are in you. 
BASIC 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
 Mix your sales and 
promotional content with 
informative and useful 
content 
 Research your audience, find 
out what they’re interested in 
and share content related to 
them 
 You don’t have to write the 
content—you can share 
helpful information from 3rd 
party Websites 
BASIC
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
 We like to ask our 
networks to SHARE our 
content (which helps us) 
 How are we reciprocating? 
 Why would our audience 
care about our success if 
we don’t care about theirs? 
 What if you were able to 
build up mutual admiration 
with your audience? 
BASIC 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
 You’ll hear marketers tell you that 
you need to have more followers 
than people you’re following or 
else your “authority” scores 
tanks 
 That’s bad advice 
 Follow people that are relevant 
and important to you! 
Really? 
Really! 
BASIC 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
…………………………………………………………………………………… 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
 You’ll answer the questions: 
 Are my social network connections similar to my 
customers? 
 What things are my social audience interested 
in? 
 Am I sharing the right content for my social 
media audience? 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
INTERMEDIATE 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
https://www.facebook.com/business/news/audience-insights 
INTERMEDIATE 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
INTERMEDIATE 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
http://www.socialbro.com 
ADVANCED 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
…………………………………………………………………………………… 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
 Because their audience could be 
yours 
 Tons of insights about the types of 
people your competitors attract 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
INTERMEDIATE 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
That’s my dog 
Scrappy 
INTERMEDIATE 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
Oh yeah, I can 
see anyone’s 
followers 
https://support.twitter.com/articles/76460-using-twitter-lists 
@adamdince ADVANCED
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
https://support.twitter.com/articles/76460-using-twitter-lists ADVANCED 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
…………………………………………………………………………………… 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
 Searching is the most popular online activity 
 Returning in search results at the moment someone 
searches for you is vital to your success 
 Your competitors are optimizing 
 It’s free 
 It’s part of your larger digital footprint 
Register for the SEO 101 and /or SEO 201 
www.deluxe.com/webinars 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
BASIC 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
My Blog 
Oprah’s 
Blog 
BASIC 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
BASIC 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
Personalized Non-Personalized 
BASIC 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
 Follow me @adamdince 
 Follow Deluxe @deluxecorp 
 Remember these 5 strategies 
 Build a relevant audience 
 Nurture your audience 
 Create audience profiles 
 Leverage competitor data 
 Use Social for SEO 
@adamdince
© 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. 
…………………………………………………………………………………… 
Q & A 
@adamdince

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Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 

Five Social Strategies That Will Rock Your Online Marketing

  • 1. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. …………………………………………………………………………………… Adam Dince @adamdince Deluxe Corporation @adamdince
  • 2. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.  Introduction  5 social strategies that will rock your online marketing  Build a relevant audience  Nurture your audience  Create audience profiles  Leverage competitor audience  SEOcial Media  Q&A BASIC INTERMEDIATE ADVANCED @adamdince
  • 3. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. …………………………………………………………………………………… @adamdince
  • 4. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.  Adam Dince @adamdince  Director of Earned Media at Deluxe  Facebook Ads manager for Coco’s Heart Dog Rescue  More than 14 years of experience in online marketing and Web development, both B2B and B2C, and has helped dozens of Fortune 100 companies as well as small business owners create the winning strategies Contributor To: @adamdince
  • 5. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @deluxecorp Facebook.com/deluxecorp www.deluxe.com/blog @adamdince
  • 6. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
  • 7. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. Source: www.mediabistro.com @adamdince
  • 8. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. It’s us, using online networks to: meet, talk, share ideas, get recommendations and…. @adamdince
  • 9. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
  • 10. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
  • 11. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
  • 12. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
  • 13. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. As of 9/16/2014 @ 11:44PM http://techcrunch.com/2014/07/23/facebook-usage-time/ @adamdince
  • 14. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
  • 15. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. ……………………………………………………………………………………
  • 16. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
  • 17. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
  • 18. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. No, I’m not @adamdince
  • 19. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. defensology.com @adamdince
  • 20. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince Source:pinimg.com
  • 21. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.  Build a relevant audience  Nurture your audience  Create audience profiles  Leverage competitor audience  SEOcial Media @adamdince
  • 22. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. …………………………………………………………………………………… @adamdince
  • 23. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.  There’s no point in acquiring a following that has no use for your product or service  At some point, you’ll want your social networks to do the “networking” for you  A representative following is important for advertising efficacy @adamdince
  • 24. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. BASIC @adamdince
  • 25. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. https://rapportive.com/install BASIC http://www.connect6.com @adamdince
  • 26. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. BASIC @adamdince
  • 27. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. BASIC @adamdince
  • 28. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. BASIC @adamdince
  • 29. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. https://ww.deluxe.com/blog/how-to-build-your-first-facebook-ad-campaign-step-by-step/ INTERMEDIATE @adamdince
  • 30. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. https://www.facebook.com/business/a/online-sales/custom-audiences ADVANCED @adamdince
  • 31. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.
  • 32. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. User visits Website and a retargeting cookie is dropped Same users are retargeted on Twitter & possibly “Like” you and/or convert. Same users are retargeted on Facebook & possibly “Like” you and/or convert. http://www.adroll.com ADVANCED @adamdince
  • 33. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. …………………………………………………………………………………… @adamdince
  • 34. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.  You’ll create:  Relationships  Advocacy  Loyalty  Sales  Referrals @adamdince
  • 35. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.  Asking our social networks to keep up with us on a regular basis is not a small favor.  Reward them with showing that you’re just as interested in them as they are in you. BASIC @adamdince
  • 36. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.  Mix your sales and promotional content with informative and useful content  Research your audience, find out what they’re interested in and share content related to them  You don’t have to write the content—you can share helpful information from 3rd party Websites BASIC
  • 37. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.  We like to ask our networks to SHARE our content (which helps us)  How are we reciprocating?  Why would our audience care about our success if we don’t care about theirs?  What if you were able to build up mutual admiration with your audience? BASIC @adamdince
  • 38. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.  You’ll hear marketers tell you that you need to have more followers than people you’re following or else your “authority” scores tanks  That’s bad advice  Follow people that are relevant and important to you! Really? Really! BASIC @adamdince
  • 39. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. …………………………………………………………………………………… @adamdince
  • 40. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.  You’ll answer the questions:  Are my social network connections similar to my customers?  What things are my social audience interested in?  Am I sharing the right content for my social media audience? @adamdince
  • 41. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. INTERMEDIATE @adamdince
  • 42. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. https://www.facebook.com/business/news/audience-insights INTERMEDIATE @adamdince
  • 43. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. INTERMEDIATE @adamdince
  • 44. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. http://www.socialbro.com ADVANCED @adamdince
  • 45. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. …………………………………………………………………………………… @adamdince
  • 46. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.  Because their audience could be yours  Tons of insights about the types of people your competitors attract @adamdince
  • 47. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. INTERMEDIATE @adamdince
  • 48. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. That’s my dog Scrappy INTERMEDIATE @adamdince
  • 49. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. Oh yeah, I can see anyone’s followers https://support.twitter.com/articles/76460-using-twitter-lists @adamdince ADVANCED
  • 50. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. https://support.twitter.com/articles/76460-using-twitter-lists ADVANCED @adamdince
  • 51. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. …………………………………………………………………………………… @adamdince
  • 52. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.  Searching is the most popular online activity  Returning in search results at the moment someone searches for you is vital to your success  Your competitors are optimizing  It’s free  It’s part of your larger digital footprint Register for the SEO 101 and /or SEO 201 www.deluxe.com/webinars @adamdince
  • 53. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. BASIC @adamdince
  • 54. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. My Blog Oprah’s Blog BASIC @adamdince
  • 55. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. BASIC @adamdince
  • 56. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. Personalized Non-Personalized BASIC @adamdince
  • 57. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.  Follow me @adamdince  Follow Deluxe @deluxecorp  Remember these 5 strategies  Build a relevant audience  Nurture your audience  Create audience profiles  Leverage competitor data  Use Social for SEO @adamdince
  • 58. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. …………………………………………………………………………………… Q & A @adamdince